Inspiring Young People Through Hairdressing at Alness Academy

Every DYWICH partnership is a journey – from the first conversation with a DYW School Coordinator to creating meaningful experiences for young people. For Glamorous salon owner, Jacqui Mathieson, that journey began with a long-held dream to bring hairdressing back into the classroom at her former school. Today, her collaboration with Alness Academy and DYW School Coordinator Pamela Comery is helping pupils gain confidence, practical skills and a sense of pride in their learning – while also bringing new rewards to her business.

Getting Started

Glamorous salon owner, Jacqui Mathieson, first connected with Developing the Young Workforce through DYW School Coordinator Pamela Comery. Jacqui had long wanted to bring her passion for hairdressing back into the classroom, inspired by the fact that the old Alness Academy had a salon when she was a pupil. Pamela recognised the potential of the school’s salon space and together they began exploring how it could become a resource for young people.

"I’d always imagined one day going back to Alness Academy to teach. When Pamela approached me, it felt like the perfect opportunity to finally make that happen." – Jacqui 

Motivation and Ambition

Jacqui’s motivation was clear: she wanted to give pupils who don’t always fit into the traditional academic path the chance to experience something practical and inspiring. With many years of experience training apprentices in her salon, she was keen to share her knowledge more widely – while also challenging herself to step into a teaching role.

"Not all children fit into the standard mould. I wanted to offer something hands-on that builds confidence, skills and real-life experience – and this gave me the chance to do that." – Jacqui

The Project in Action

The partnership launched with Jacqui delivering weekly sessions at Alness Academy. Pupils created a small folio of their work while learning fundamental hairdressing skills. Jacqui also ran a barbering course for boys from the ESOL (English for Speakers of Other Languages) class, and the project kicked off ahead of the Christmas Dance, where pupils styled their peers’ hair for the event.

This practical, supportive environment quickly became a highlight of the school week, with pupils who previously struggled to engage with education attending regularly.

Aims and Achievements

The aim was not just to teach hairdressing but to create a safe, supportive space where pupils could grow in confidence, develop teamwork and communication skills, and simulate the realities of a professional salon. These goals were quickly achieved, with students demonstrating new levels of commitment and enthusiasm for school.

Impact and Benefits

The impact has been felt by both pupils and Jacqui. Several students have gone on to gain experience in Jacqui’s salon, earning wages and working with real clients. For Jacqui, leading classes has been personally rewarding and has boosted her confidence in sharing her craft.

"Seeing young people, some of whom were struggling elsewhere in school, consistently turning up to learn and thrive has been incredible. It makes me so proud to know the project has made a difference." – Jacqui

Continuing the Journey

The success of the initial project has grown into something bigger. Jacqui now delivers Skills for Work Level 4 and 5 courses to S3–S5 pupils, with uptake higher than expected. Her relationship with Pamela and Alness Academy remains strong, and the collaboration continues to evolve.

Testimonial – In Jacqui’s Words

*"Working with Pamela and DYWICH has been such a great experience. Without her, the pupils wouldn’t have had this opportunity, and together we’ve created something that really matters. Hairdressing doesn’t just teach technical skills – it teaches communication, teamwork, time management and confidence. Many of my students now help in my salon at weekends, gaining real-life experience and earning a wage.

This partnership has helped my business, supported my own growth, and – most importantly – inspired a new generation of young people to see what they are capable of. Knowing that our classes can provide alternative options that keep pupils engaged in school makes me incredibly proud."*